A beautiful scent is like a beautiful memory: it transports us to another place in time"
Image shot by Tender Loving Nose at Luxe House Middle East, Dubai
"A scent is a time capsule. It can invoke our most intimate memories and dreams, and open doors to distant worlds. Curated by an architect specializing in Historic Preservation, Arquiste is a fragrance collection that transports the wearer to evocative moments in history"
These words could not be more true, as aromas in nature or otherwise stimulate our smell receptors, engage our senses and trigger our associations in terms of a memory or feelings experienced while taking in that particular aroma.
Scent experience is a powerful one as it not only produces physical manifestations but also mental and emotional.
The brand Arquiste was founded by its creator Carlos Huber who is an architect specializing in Historic Preservation, and he based it on the philosophy each fragrance restores the olfactive experience of a particular time and place, allowing both women and men to unlock personal revelations and experience history in a most intimate way. He was drawn to the magical skyline of his hometown of Mexico City — a mix of Aztec, Spanish Colonial, Beaux Arts and Modern structures. Carlos Huber first pursued the study of architecture at prestigious universities there and in Paris. A move to Spain awakened his love for the aromatic environments of the Mediterranean, and strengthened his interest in architectural history. This led him to New York City, where he graduated with honours in Historic Preservation atColumbia University.
Huber studied fragrance development and collaborated with internationally recognized noses in order to recapture the olfactive notes of historical moments. His beautiful and complex creations honor history and embrace modernity. As he says, “They transport us to another place in time”, and with that he turned his long time love for the world of perfumery into a brand that is all encompassing.
His creations Boutonniere No.7, our green floral eau de parfum, was chosen as one of the top five fragrances launched in the United States during the Fragrance Foundation Awards in New York City in June 2013.
TLC FOR YOUR NOSE
A fresh new approach to perfumery from the eyes of a wanderer and an artistic explorer by bringing unique perfume presentations that remain true to the eclectic spirit of TLN.
I am Avantika Bedi.
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